When you say Elpy out loud, it sounds like different things to different people. For some, it brings to mind an LP record. To others, it sounds like my initials, L.P. In my mind, Elpy sounds like selkie, a mythical being from Scottish folklore that is capable of transforming from a sea creature to human.
Similar to a selkie, Elpy is capable of transforming regular websites into enlightened and reliable digital tools. My passion is connecting people to ideas, products, and organizations. Elpy's goal is a continuation of this spirit, to connect businesses of all sizes with an engaged audience and enhance their online presence through digital marketing.
Laura Paskoff
FOUNDER
I am a Durham, NC native who made the move all the way to Raleigh in 2016. I graduated from the College of Charleston with dreams of working in the music industry. Along the way, I discovered that I was never going to be great at playing the bass or writing lyrics, but I could make a difference by assisting with websites and online systems. I love to travel, Greece is next on my bucket list, and I spend my down time reading, hiking with my dog, and researching new ways to solve on and offline conundrums.
Certifications
LinkedIn Learning: SEO Expert 2019 - Refreshed on the fundamentals of search engine optimization and gained new insight on research strategies, technical updates, and current SEO guidelines
LinkedIn Learning: Front End Developer Course 2018 - Learned to code using HTML, CSS and JavaScript with Git, Github and responsive web development
Analytics Academy: Advanced Google Analytics 2018 - Full comprehension of advanced Google Analytics features implementing complex marketing and analysis features
Cardinal Path: Google Adwords Course 2017 - Received training in advanced Google Ad reporting and optimization to better understand and use recorded data
Follow Elpy marketing on Instagram, where Laura shares the moments that inspire beauty & simplicity in her life.
