Elpy combines a variety of digital marketing services to enhance website visibility.
SEO
Keyword research; website analytics, meta descriptions, title tags. These phrases seem familiar but their context seems to be based in a totally different language. Not for Elpy!
Search engine optimization is the content behind your website that builds the correct foundation to be noticed online by search engine algorithms AND by your target audience. Elpy can create or transform your current SEO to compose a strong website infrastructure so that maintaining and updating your online presence is easy, painless, and effective.
On-page SEO
Focuses on improving user experience and optimizing page content
- Audit for google search result optimization
- Keyword research
- Navigation, page structure, and internal link review
- Integration of analytical tools into website to evaluate and learn from visitor behavior
Technical SEO
Focuses on increasing website load time, security, and ability of search engines to read, or crawl, the website
- Image optimization
- Improved website load time
- Sitemaps
- Robots.txt
- Https & 301 redirects
Off-page SEO
Focuses on increasing website presence across the internet
- Review & creation of social media accounts, such as LinkedIn, Facebook, and Instagram
- Review, creation, and strategy for other online accounts, such as email marketing, Yelp, and Google My Business
PAID ADVERTISING
Do you have a product, message, or new initiative to promote? Pay per click, or PPC advertising, are paid avenues of reaching further than your organic audience. Elpy does the research to create compelling ads and targeted campaigns for what you have to offer. Some of the platforms we love to use are Google Ads, Bing, Facebook, LinkedIn and more.
Added bonus: Elpy takes care of communication with customer support from each platform to ensure your ads are compliant and utilizing the latest features.
DIGITAL STRATEGY
Without a digital strategy, website updates and adding content will only get you so far. Elpy is familiar with a variety of online tools that work together to build the full picture of your business online. These include:
Email marketing audit, planning, audience reporting, and content
Social media content planning
Website updates, from missing information to blog post ideas
Together, we can create a digital strategy that is sustainable for you to maintain while bringing in the results you need.
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